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Business Domain Name – Biggest Benefit Of Using A Long Web Domain Name As A Marketing Strategy

In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.

Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.

First, we look at a few rules of a good domain name. Most would agree that a good domain name should:

1) be able to describe your business when people first look it.
2) include hyphen in between the words to make it easier to read.
3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.

What I differ in opinion is that a long domain name “mysuperduperbrandflyingsite.com” can be as effective as a short domain name “superduper.com” depending on the context where the domain name is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is use.

Having a catchy long domain name such as http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com/ would definitely helps to draw attention to your business promotion rather than promoting your website name http://www.yourcompanyname.com which is mundane.

When people reach http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com, you can communicate a short sales message before driving them to the appropriate web page.

Thus, depending on the context where the domain name is used, a domain name can actually help to make or break your overall marketing performance.

Tags: Benefit, Biggest, Business, Domain, Long, Marketing, Name, Strategy, Using

Is It Advisable For You To Think About Purchasing A Domain Name That Already Exists?

Are you wondering if it can be done that you can buy a domain name that already exists for your own online business? Since we’re aware that many of the domains online are being obtained but the majority of them are not being employed for a while but they do exist. Other than having to go register for a new one, knowing that it is one possible option. As you opt to consider this as an option, you probably want to know what are your pros and cons for having a domain name for your online business.

You may find many explanation why it is less complicated for a webmaster to decide making use of an existing domain other than acquiring a new one. One of the major advantages that you could get from an existing domain is the existing traffic that flowed through that site. Let’s say for example the owner of this site have many customers and clients whom weren’t aware that this domain name was not renewed by its owner, and they keep on coming back to the site every now and then because they were once a client and it is what makes you get the benefit from the old traffic previously owned by the previous owner of the site.

Knowing that there’s a great challenge in acquiring keywords appropriate for each particular niche. Using an existing domain is a plus because the owner of the site alone may have optimized the site itself for SEO purposes. This just means that you are already there, you do not have to begin from scratch trying to acquire a domain name which may not be available anymore. More often it is the reason why webmasters prefer to purchase domain names that already exists rather than to buy new ones.

On the other hand, when you get a domain that already exists, you may still find pitfalls. That is if ever the domain has been identified by search engines as a site which doesn’t fits the SEO standards, your business might be at risk here. That is why it is important for you to work out if the domain you’ll be purchasing is worth the money you’ll be spending, but how? Use a free DNS tool or Free Domain Analysis Tool that can provide you numerous details about the domain. With the use of such tool, you can easily get access to the domain stats and perform some research from there.

Tags: About, Advisable, Already, Domain, Exists, Name, Purchasing, Think

Determine What You Are Willing To Pay For A Domain Before You Make Your First Bid

When buying a domain name you must determine what you are willing to pay BEFORE you start the negotiations. I think this is an obvious “rule” but I have to remind myself of this every time I attempt to acquire a new domain name.

Just yesterday, I found two domain names that a client of mine would like to use for his business website. Both are available and “parked” at Sedo with a “minimum bid” listed on the pages. One is a .com and the other is a .biz (different names for each).

I submitted a bid for the .com extension at the suggested minimum bid amount and the seller responded with a nice email accepting the offer and we are going to purchase this domain (this is how it is supposed to work, right?). Could the seller have held out for more? Maybe… but he was guaranteed a sale with my offer today and who knows how long it would take to find another buyer for more money, right?

For the .biz domain name I did the same thing. I submitted an offer for the minimum bid amount (keep in mind that based on my knowledge of .biz values the offer we submitted was more than fair). The response came back with a counter-offer that was 15 times higher than the suggested minimum bid amount! I did respond back to the seller with a slightly higher bid (which is the upper limit for what this .biz domain should sell for based on current .biz sales) and stated this was my final offer and that if they wanted to sell today I would pay this amount. I doubt they will even respond back to me. To me this is just bad business… if you want big $$$$$ (note the number of digits they wanted) for a domain name you should price it accordingly upfront and not try to “bait” buyers in hopes they will try to “win” the purchase after you get them started bidding.

The point of this story is… do some research and find out the value of a domain name based on recent/similar sales (reference my post on Domain Sales – Year to date data 2006 plus all-year data for 2005 and 2004 http://www.domainphilosophy.com/domain_philosophy/2006/06/domain_sales_ye.html). Then, decide for yourself the maximum YOU are willing to pay for the domain. If a seller pulls the “bait” technique I would walk away and find a different domain name to purchase.

Tags: Before, Determine, Domain, First, Willing

Determine What You Are Willing To Pay For A Domain Before You Make Your First Bid

When buying a domain name you must determine what you are willing to pay BEFORE you start the negotiations. I think this is an obvious “rule” but I have to remind myself of this every time I attempt to acquire a new domain name.

Just yesterday, I found two domain names that a client of mine would like to use for his business website. Both are available and “parked” at Sedo with a “minimum bid” listed on the pages. One is a .com and the other is a .biz (different names for each).

I submitted a bid for the .com extension at the suggested minimum bid amount and the seller responded with a nice email accepting the offer and we are going to purchase this domain (this is how it is supposed to work, right?). Could the seller have held out for more? Maybe… but he was guaranteed a sale with my offer today and who knows how long it would take to find another buyer for more money, right?

For the .biz domain name I did the same thing. I submitted an offer for the minimum bid amount (keep in mind that based on my knowledge of .biz values the offer we submitted was more than fair). The response came back with a counter-offer that was 15 times higher than the suggested minimum bid amount! I did respond back to the seller with a slightly higher bid (which is the upper limit for what this .biz domain should sell for based on current .biz sales) and stated this was my final offer and that if they wanted to sell today I would pay this amount. I doubt they will even respond back to me. To me this is just bad business… if you want big $$$$$ (note the number of digits they wanted) for a domain name you should price it accordingly upfront and not try to “bait” buyers in hopes they will try to “win” the purchase after you get them started bidding.

The point of this story is… do some research and find out the value of a domain name based on recent/similar sales (reference my post on Domain Sales – Year to date data 2006 plus all-year data for 2005 and 2004 http://www.domainphilosophy.com/domain_philosophy/2006/06/domain_sales_ye.html). Then, decide for yourself the maximum YOU are willing to pay for the domain. If a seller pulls the “bait” technique I would walk away and find a different domain name to purchase.

Tags: Before, Determine, Domain, First, Willing

Public Domain Works

Are you familiar with the term public domain works? If you aren’t, let me provide you with the general idea of what it is and how it can potentially provide you with a regular source of profit. Anything that is considered to be in the public domain basically means that it is not protected by any US copyright law. This would include anything that was published before 1923 as well as, works that were published up to 1978. By saying “work” I’m basically referring to things such as music, photographs, artwork, books, films and so on. How would these things generate profits for you? Well, did you know that the information business is one of the most profitable industries out there? These include re-selling manuals, books, posters, photographs and so on. However, the biggest setback here would be the fact that most people who want to enter this industry would either have to create the information by themselves or secure the rights to someone else’s by paying a significant amount of money. For many, this is the most challenging aspect of the business and they often give up before they even begin because of the hard work involved.

Public domain works, on the other hand, can be re-sold and re-published without the need to pay anybody anything at all. This is because they are no longer held under copyright and is available for anyone’s use. Each and everyday, there are hundreds of music, books and various other creative works whose copyrights have reached their expiration and are now available in the public domain. You just have to know where to find them as well as the various ways by which you can re-publish them and eventually gain the profits you want. People are constantly looking for information via the internet or through books and you will never run out of people willing to pay for the information that you have.

Imagine having a business where you get your products for free and you basically get to keep 100% of the profits you made from it. No need to pay any royalties or go through the hassles of securing the copyrights because they are public domain works and are essentially free for everyone and anyone’s use. However, not everyone knows that they are free and as such one should take advantage of the opportunity. Various written works such as fiction literature and poetry can be found in the public domain. If you can create a collection of these then you can start publishing your own poetry or short stories collection. There would always be a market for something like this and just think about the profit that you can potentially make. Why not try creating a photography book containing various public domain works? There are plenty of things that can be done. You just have to find out where these works are kept and how you may be able to learn more about them. Remember, more and more additions are being made to the public domain in a daily basis and there’s always an opportunity for profit somewhere in there.

Tags: Domain, Public, Works